Atomiq Design Group

Atomiq Design focuses on a particular type of design that internally we call Experiential Design. I say ‘internally’ because it is a difficult area to grasp exactly what that means in a few short sentences. ED is all about how a person reacts to their environment and the experiences within it. That environment, and the elements that make up their experience, determine what level of engagement a person has. But more importantly for us, the level of positive engagement, or perhaps call it enjoyment, that a person has with a space. Simply put, if you as the owner or operator of a business or space are perceived to be responsible for providing that experience, a negative engagement will be bad for business and a positive engagement should have visitors wanting to return soon and raving about you to their friends. It may be that your visitors can’t find their way around easily enough, have a bad impression of your bathrooms, or just don’t find anything interesting enough to get excited about. These visitors will never ‘engage’ in a positive way and the chances or them returning or recommending you are slim.