Atomiq Design Group

I believe that what sets apart really great tourism locations or attractions, whether that is a visitor centre in a national park, a big thrill theme park, a fun waterpark or a casino in Vegas, is that whatever the experience is determined to be for an area or even the whole place, that it must be permeated to every facet possible. Whatever the “message” is that you are trying to deliver to your guest (fun, thrills, quality, value), it should be as complete as possible and not be interrupted by mismatched equipment, clash of colours, poor design areas or the “back-of-house” operations showing through to the public areas. A tourism destination may have the best natural wonder in the world or the best and fastest rides but if other aspects of the visit leave people with a bad feeling they will not return often, if at all.

The satisfaction of customers, guests or visitors comes from the TOTAL experience and interaction with staff and environment and that experience needs to be designed in every facet and not left to chance. Everything that the guest sees, experiences or touches becomes the factors of their experience and determines how they talk about a place to their friends and how often they return.

Ideally we get best results from “constructing” the guest experience on the basis of total immersion, quality of visitor experience and marketability.

Here’s a couple of links to great visitor experiences.
Dreamworld’s Claw

Islands of Adventure

Alice Springs Desert Park

Australian War Memorial

Jorvik Viking Centre